A brand new social channel launches. It's sparkly and all cool kids are on it! Does that mean your business has to be on it too?
The answer is quite simple. You don’t necessarily have to be on every social network. In fact, that approach can do more harm than good if you spread yourself too thin.
Ask yourself these questions before you commit to another social media channel:
🧡1. Is my audience on there? Why waste your time if the people you are trying to reach are NOT currently on that social channel?
🧡2. Do I have the time to effectively market on that channel? Don’t jump on unless you can go all in.
🧡3. Do I have the right content? If you have no video content or have no desire to create videos you probably shouldn’t be jumping on the TikTok train.
🧡4. Is my industry on there? Not every social media channel will work well for your industry. For instance, visually driven industries like fashion, travel and food gravitate toward Instagram, Pinterest and Snapchat. These networks rely more on visuals than text, so they’re a great fit. However, industries like software and tech have seen a lot of success with Twitter because they can curate content and pull users into their site.
🧡5. Are my competitors there? The simplest way to determine what social networks cater to your industry is to look at your competitors’ social media activity. Ask these two basic questions for each social media profile they have: Are they active? Do they get engagement?
🏵Don’t make the mistake of spreading your brand out too thin.
📳Which channels are you currently on for your brand?
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